We are the proud sponsor of multiple pro riders and professional teams. It doesn’t matter if they are men, women, road, triathlon or cyclocross athletes. All our riders want to push themselves and their equipment further each time, exploring new boundaries. They create visibility for the Ridley brand, which is nice. But even more important for us is the fact that they can directly give feedback to our R&D department, which enables us to build even better bikes. That way Ridley can stay ahead of the chasing peloton. And those are the exact same bikes our customers can buy. It has never been easier to ride like a pro!